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Uplifting news from Portsmouth - Portsmouth good news story

Uplifting news from Portsmouth

29/11/2025Portsmouth · 3 min read

What new initiative is helping Portsmouth businesses thrive while supporting HMS Victory?

Portsmouth businesses are coming together in an innovative initiative to support the historic HMS Victory while boosting their own growth. This unique collaboration involves local entrepreneurs creating Victory-themed products, with proceeds going towards the ship's preservation.


In a heartwarming display of community spirit, Portsmouth's local businesses have launched an initiative that not only bolsters their own enterprises but also aids in the preservation of the iconic HMS Victory. The community-driven project encourages local entrepreneurs and artisans to produce and sell Victory-themed products, with a portion of the sales donated to the preservation of the legendary ship.

This creative initiative, aptly named "Victory for Victory", brings together a diverse group of Portsmouth businesses, from bakeries and cafes to craftspeople and boutique shops. Each participating business crafts unique items inspired by the HMS Victory, ranging from delectable baked goods shaped like the ship to bespoke jewellery featuring nautical motifs. This not only adds a touch of maritime charm to their offerings but also sparks renewed interest in the historical significance of the vessel among customers.

One of the standout participants in this initiative is Portsmouth's beloved bakery, The Southsea Cake Co., which has introduced a line of intricately decorated biscuits shaped like the HMS Victory. "Our customers love the new biscuits, and it’s heartening to see their enthusiasm for a good cause," said owner and head baker, Sarah Collins. "Knowing that we're helping preserve such an important part of our maritime heritage makes the extra effort worthwhile."

Meanwhile, over at the Portsmouth Artisan Market, local jeweller Tom Andrews has crafted a series of bracelets adorned with miniature anchors and sails, a nod to the HMS Victory's storied past. "It’s amazing how a piece of jewellery can tell a story and connect people to our history," Tom remarked. "Customers are not only buying a piece of Portsmouth but also contributing to its future."

The initiative also extends to educational workshops and tours, inviting residents and tourists alike to engage with the HMS Victory's history in interactive ways. Local historian and tour guide, Emily Dawson, has been hosting walking tours that culminate at the ship, providing fascinating insights into its role in British naval history. "These tours offer a chance to appreciate our heritage while supporting its preservation," Emily explained. "It’s a wonderful way to learn and give back."

The collective effort has been met with enthusiasm from both the community and visitors to Portsmouth. The initiative has not only increased foot traffic to local businesses but has also raised significant funds for the ongoing maintenance of the HMS Victory. The ship, permanently docked at Portsmouth Historic Dockyard, remains a symbol of Britain's maritime prowess and a testament to the city’s rich naval legacy.

"Victory for Victory" is a shining example of how local entrepreneurship can intersect with historical preservation to create a positive impact. By coming together, Portsmouth's business community has demonstrated that with a bit of creativity and collaboration, they can achieve great things while keeping the city's illustrious history alive for future generations to enjoy.

As Portsmouth continues to celebrate its past and look towards the future, initiatives like these serve as a reminder of the power of community and the endless possibilities that arise when people unite for a common cause.

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